At HALSTEAD, growth is treated as a system rather than a collection of marketing services. As a Copywriter, you will write for the landscape and outdoor living companies we partner with across websites, blogs, email, social, and ads. Every piece connects back to what that company is trying to grow. You’ll move between different clients, projects, and goals while learning how demand generation, SEO, paid media, and sales work together in a fully remote role.
Job Overview
- Job Type: Full-time / Remote
- Work Setting: Work from home
- Location: Remote
- Salary: $24.04 – $27.88 per hour ($50,000 – $58,000 per year)
Responsibilities
- Write creative, polished copy that fits each client’s strategy, tone of voice, and growth goals
- Build website copy using StoryBrand principles, positioning the customer as the hero with a clear path to action
- Partner with the SEO team on keywords and structure so content performs for both search and readers (including AI search visibility)
- Generate titles, outlines, and hooks
- Write with real landscape industry knowledge so content feels authentic to the work, seasons, and buyers
- Research thoroughly using reputable sources, internal documentation, and expert interviews
- Write client job descriptions using provided material and comparable postings
- Track and cite sources for claims that need support
- Collaborate with paid media managers, designers, SEO, and project managers to keep messaging consistent across channels
- Contribute ideas for improving content and discuss KPIs related to leads, opportunities, and revenue
Requirements
- Qualifications: Strong writing ability with a focus on clear, fluff-free, goal-aligned copy
- Experience: Experience writing website, blog, email, social, and ad copy preferred; familiarity with SEO content and StoryBrand principles is a plus
- Skills: Ability to research thoroughly and write with industry knowledge; comfort collaborating across teams (SEO, paid media, design, project management); understanding of how copy contributes to leads and revenue; enthusiasm for a collaborative, solution-oriented culture
How to Apply
Apply directly through the official application portal.